London-Fitzrovia, a region of roughly one square kilometre in the centre of London, has long been infamous for debauchery. Back in the 1930s, writers like Dylan Thomas and George Orwell met with their friends at the Fitzroy Tavern. They became known as the Fitzrovians, and in time, the whole district picked up the name. Today Fitzrovia has become one of the trendiest districts of London, a centre for advertising, film, publishing and much more.
This spring, Christian leaders put together an Easter outreach called Passion Fitzrovia, with the goal of gathering together under one umbrella believers who lived or worked in Fitzrovia and giving them an opportunity to proclaim Jesus. Agape's role was to help "hold the pole of the umbrella," and teach believers how to explain the gospel to others.
Churches large and small took part. The general secretary of the Indian YMCA, a strongly evangelical institution, passionately supported the project. Hotels like the Holiday Inn took their art off the walls and put up a Passion art exhibit. And in God's providence, Mel Gibson's film The Passion of Christ premiered in London during the early weeks of Passion Fitzrovia.
"I think the profile of the Cross has been lifted," said David near the end of the outreach. "Local workers who are believers have 'come out' as Christians all at the same time. Then there were the people who simply walked in off the streets to inquire, and now are studying the Bible."
"It's a golden opportunity to refer to the publicity all over Fitzrovia," said Agape staff member Ed Holtz. "Imagine - you can go into work in the morning and ask colleagues what they think of it." Passion Fitzrovia was one vast excuse to talk out loud about Jesus in public.
And the Gibson film drove the impact even deeper. On opening night, the Passion Fitzrovia group held a charity screening of the film at the Odeon Theater in Covent Garden, which sold out. CNN sent a camera crew. That night, The Passion of Christ led off CNN's international news, with shots of enthusiastic crowds, happy faces and David Wilson saying how delighted he was with the whole thing. According to CNN, this was Britain's response to the film.
It certainly was Fitzrovia's response. The Passion held first place among movie goers for three weeks, and the message of Christ was on everyone's lips. As the project's slogan declared, "If anything is worth saying, it is worth saying passionately!" 
